Blog.
We’re working at the forefront of digital technology and believe in sharing knowledge within the industry to help elevate and unlock the power of 3D and AR.
8 real-world 3D product configurator examples for eCommerce brands
Discover the best 3D product configurator examples across furniture, automotive, yachts and more, plus iconic brand configurators like Nike and Fender.
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3D Product Animation vs. Traditional Product Videos – what works best for eCommerce?
An educational breakdown for eCommerce teams on when to use 3D animation, traditional video, or both to support online product storytelling.
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Guide to 3D visualization for gym equipment brands
Discover how 3D product visualization can empower gym brands to sell smarter online. Learn its benefits, use cases and how your brand can get started.
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How digital twin technology is revolutionizing online retail
Explore what digital twin technology is, how it works in online retail and its key benefits, types and real-world use cases transforming eCommerce.
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3D Car Customization: an introductory guide for automotive brands in 2025
Learn what 3D car customization is, how it works and why it’s transforming the automotive buying experience for customers and brands alike.
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3D Product Rendering: a practical guide for eCommerce brands
Learn what 3D product rendering is, how it works and why eCommerce brands use it to create scalable, accurate product visuals from digital 3D models.
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A marketer’s guide to 3D product marketing
Learn what 3D product marketing is, explore key formats and discover how to use it to boost your online engagement and elevate customer experience.
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AR in eCommerce: Rethinking the online shopping experience in 2025
Discover how AR is transforming eCommerce with real-world use cases, its advantages and challenges, and a look at what the future of online retail holds.
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A simple guide to 3D Product Photography for eCommerce brands
Discover what 3D product photography is as well as how it can be more cost-effective and versatile than traditional photography for many eCommerce brands.
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What is 3D Product Customization? An introductory guide
Explore the benefits and challenges of 3D product customization in eCommerce and understand the importance of choosing the right software partner.
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3D for eCommerce: Why retailers are investing in interactive shopping experiences
Learn how retailers can leverage 3D and AR to create immersive shopping experiences, reduce returns and improve customer confidence in online purchases.
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The Future of 3D on the Web – Dan Frith & Mike Festa in conversation
London Dynamics' Dan Frith and Super DNA 3D Lab's Mike Festa discuss 3D’s future on the web, especially eCommerce and evolving industry standards.
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Home & Furniture: How can 3D product configuration streamline your sales process?
Discover how 3D product configurators enhance online furniture shopping by boosting customer engagement, reducing returns, and streamlining the sales process.
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Future proofing the online luxury experience with 3D tech
Explore how innovative technologies like 3D visualization and AR are redefining the online luxury shopping experience, driving engagement and future-proofing brands.
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The benefits of 3D content for online retail
Discover how 3D content boosts engagement, reduces returns and enhances the online shopping experience for modern retail brands.
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Interview with Auto Trader UK: How AR is transforming the automotive industry
Discover how augmented reality is transforming the automotive industry, enhancing car-buying experiences, boosting engagement and revolutionising online sales.
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Pioneering furniture brands that are already on the AR train
See which furniture brands are leading the way with AR visualization and why it's paying off with improved customer experience and engagement.
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How AR opens opportunities for user generated content
Augmented Reality (AR) allows users to be present in the real world but adds a digital layer on top of real life which may enhance it in some way.
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How AR improves the online experience for luxury retailers
Luxury brands and retailers are rightly proud of their flagship stores, often in the most sought-after locations in the greatest cities in the world, meaning online can be something of an afterthought. However, it is clear this will not wash with the modern consumer.
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Retail: the 5 tech trends boosting ROI in 2023
A new year and with it a renewed anticipation and appetite for the latest innovations. Emerging post-pandemic and in a time of socioeconomic unrest, we rise to the challenges of a rapidly changing environment.
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Why luxury brands should be creating NFTs
Firstly let us demystify what actually is an NFT? An NFT is a non-fungible token that is unique, think of it as a certificate of ownership that exists on the blockchain.
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Top tips for integrating AR into your luxury product offering
For retailers large and small, the advent of new technologies has created myriad opportunities to better engage customers and increase sales.
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The secret to luxury retail revival
Uncover the secret to luxury retail revival with innovative technologies like AR and 3D, enhancing online experiences and redefining customer engagement.
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London Dynamics joins forces with Capita
Augmented reality scale-up London Dynamics joins forces with Capita Scaling Partner to revitalise the luxury goods market.
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London Dynamics’s study shows growing importance of online experience for luxury retailers
Luxury brands and retailers are rightly proud of their physical stores. Often based in some of the most sought-after postcodes in major cities across the globe, the sense of exclusivity is a big reason for their continued success.
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Former IKEA VP Michael Valdsgaard unveils next generation 3D SaaS startup
Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.
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