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Interview with Auto Trader UK: How AR is transforming the automotive industry

Interview with Auto Trader UK: How AR is transforming the automotive industry

Discover how augmented reality is transforming the automotive industry, enhancing car-buying experiences, boosting engagement and revolutionising online sales.

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How AR opens opportunities for user generated content

How AR opens opportunities for user generated content

Augmented Reality (AR) allows users to be present in the real world but adds a digital layer on top of real life which may enhance it in some way.

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How AR improves the online experience for luxury retailers

How AR improves the online experience for luxury retailers

Luxury brands and retailers are rightly proud of their flagship stores, often in the most sought-after locations in the greatest cities in the world, meaning online can be something of an afterthought. However, it is clear this will not wash with the modern consumer.

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Top tips for integrating AR

Top tips for integrating AR

For retailers large and small, the advent of new technologies has created myriad opportunities to better engage customers and increase sales.

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