Building a Customizable 3D Ski Configurator
- Yardsale

London Dynamics developed a 3D ski configurator for Yardsale Ski, enabling real-time customization of ski designs, colors and sizes. Our platform enhances customer engagement by providing an immersive way to personalize skis and visualize their unique creations before purchase.

Yardsale

  • Industry Outdoor
  • Location USA
  • Website Yardsale — Ski configurator More

Yardsale Ski is a dynamic brand dedicated to crafting high-performance skis with a focus on style and sustainability. Known for their innovative designs and commitment to quality, they cater to passionate skiers seeking a unique blend of functionality and flair. Yardsale Ski stands out by prioritizing both performance and environmental responsibility.

Goals

Yardsale Ski sought an online configurator to empower customers with a personalized ski design experience. Their goal was to enhance customer engagement, streamline the customization process, and showcase their brand’s innovative spirit. By integrating this tool, they aimed to boost sales, strengthen brand loyalty and stand out in a competitive market.

  • Personalized Ski Design – Enable customers to create custom ski designs with an interactive configurator.
  • Engaging Experience – Streamline customization to make designing skis fun and immersive.
  • Showcasing Innovation – Highlight the brand’s cutting-edge 3D technology.
  • Boosting Sales & Loyalty – Drive conversions and strengthen customer connections.
  • Market Differentiation – Stand out with a unique, interactive customization tool.

Solutions

London Dynamics developed a cutting-edge online configurator tailored to Yardsale Ski’s needs. The solution offered an intuitive interface, allowing customers to customize skis in real time with 3D visualization, while highlighting Yardsale Ski’s unique selling points, such as sustainable materials and patented features. It streamlined orders, ensured design accuracy and seamlessly integrated with their eCommerce platform.

  • Intuitive 3D Configurator – Customers can personalize skis in real time with interactive 3D visualization.
  • Showcasing Brand Uniqueness – Highlights Yardsale Ski’s sustainable materials and patented features.
  • Seamless eCommerce Integration – Streamlines orders and ensures design accuracy.
  • Custom User Interface – Yardsale Ski built a brand-forward interface using the London Dynamics API for a unique, cutting-edge experience.
  • Competitive Advantage – Delivers a next-level customization tool that sets Yardsale Ski apart from competitors.

Results

175%

...increase in sales in one year

52%

...of Yardsale’s customers now customize their products

Kelly McGee, Co-founder of Yardsale

As a brand, we’ve made a splash because of the ability to customize our products. Core to this is an incredible experience for our customers to be able to make the poles of their dreams. London Dynamics really helped us bring this to life. Working with the team has been seamless and it shows in the end result. We built a custom user interface on our end, built on the London Dynamics API, which allows for a brand-forward experience that is light years ahead of our competitors.

Kelly McGee, Co-founder.
Yardsale.

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