Building a 3D Gym System Configurator
- Eleiko

Founded in Sweden in 1957, Eleiko is a globally recognized leader in strength and conditioning equipment, specializing in precision-crafted barbells, weights, and platforms. Known for their exceptional durability and performance, Eleiko products are trusted by athletes and fitness enthusiasts worldwide, including in Olympic and World Championship competitions. With a focus on innovation and sustainability, Eleiko combines Swedish engineering excellence with a passion for empowering athletic performance.

Goals

Eleiko sought to transform how their integrated gym systems are presented by developing an interactive tool for visualizing layouts, enabling customer-centric configurations, customizing equipment and showcasing its premium brand identity. They wanted a platform that would enhance experiences for both sales teams and customers, reflecting their commitment to high quality Swedish craftsmanship.

• Visualize Integrated Gym Systems – Create an interactive tool to explore Eleiko’s gym systems and their cohesive layout.
• Customer-Driven Configurations – Enable users to design gym setups with personalized equipment choices and layouts.
• Customizable Item Selection – Let users adjust dimensions, finishes and accessories to match specific needs.
• Custom Styling for Configurator – Ensure the configurator mirrors Eleiko’s premium brand identity, showcasing quality and craftsmanship.

Solutions

London Dynamics implemented a 3D gym system configurator that enables real-time, interactive visualization of custom layouts and showcases how various Eleiko products work together in a functional and aesthetic layout. The 3D visualization platform offers various customization options, supports sales teams with tailored proposals and integrates seamlessly with backend systems for optimized workflow, boosting customer engagement and operational efficiency while enhancing brand identity.

• Interactive Gym Systems Configurator – Developed a 3D tool for users to visualize gym systems in real-time, showing Eleiko products in action.
• Comprehensive Customization Features – Enabled users to modify equipment colors, finishes and branding to suit specific gym identities.
• Enhanced Sales Enablement – Empowered Eleiko’s sales team with a tool to quickly create tailored configurations with pricing and layouts.
• Seamless User Experience– Designed a user-friendly, premium interface, aligning with Eleiko’s brand for a smooth and engaging experience.
• Backend Integration for Workflow Optimization – Integrated the configurator with Eleiko’s internal systems to streamline the design-to-delivery process.
• Increased Engagement & Sales– Eleiko boosted customer engagement and sales processes, strengthening its leadership in gym systems.