Building a 3D Boat Configurator
- Centurion Boats

Centurion Boats, a leader in the towboat industry, designs and manufactures high-performance wakeboard and wakesurf boats. Known for innovation, precision engineering and exceptional craftsmanship, Centurion combines cutting-edge technology with customization to create industry-leading waves and rides. Trusted by professionals and enthusiasts alike, Centurion Boats delivers an unmatched on-water experience worldwide.

Goals

Centurion Boats faced challenges in showcasing their extensive range of colours and design configurations, resulting in an inconsistent and outdated customer experience both online and in showrooms. The need for costly physical prototypes hindered their ability to display all customization options. They required 3D visualization and a configurator to streamline this process, offering a more flexible and efficient way to present designs to potential buyers.

Solutions

London Dynamics built a product configurator that allowed Centurion Boats to showcase over 54 million design and colour configurations online, in showrooms and at retail events. Customers could interact with their custom designs in augmented reality, while an integrated API streamlined manufacturing, cutting prototype costs and enhancing the design process.

• Vast Customization Options – Allowed Centurion to showcase over 54 million design and color configurations across various platforms.
• Augmented Reality Integration – Enabled customers to view their customized boat in augmented reality, true to size in their own space.
• Streamlined Manufacturing – Integrated API from configurator to production, simplifying the manufacturing process and improving efficiency.
• First-to-Market Advantage – Gained a competitive edge by being the first to offer such advanced configurator technology in the industry.
• Enhanced Online Experience – Empowered customers with design control through the 3D configurator, improving the online experience and engagement.
• Cost Savings – Saved significant costs in prototype building and photography by using the configurator for product visualization.
• Improved R&D Efficiency – Centurion now uses configuration software in the design process, reducing R&D spend on physical prototypes.