3D and AR Visualization for Car Shoppers
- AutoTrader.ca

AutoTrader is Canada’s largest and most trusted automotive marketplace, connecting buyers and sellers with the widest vehicle inventory. With 26 million monthly visits and 7 million app downloads, it offers easy car buying, selling and research, plus expert reviews, news and videos to help Canadians make informed automotive decisions.

Goals

AutoTrader Canada wanted to partner with London Dynamics to enhance online engagement and improve vehicle visualization and interaction. By integrating 3D and AR technology, they aimed to offer shoppers an interactive, immersive way to explore cars in detail—boosting confidence, streamlining decision-making and making the digital car-buying experience more engaging and informative.

Solutions

London Dynamics collaborated with AutoTrader to develop Pivot, a groundbreaking tool that transforms online car shopping with immersive 3D vehicle visualizations. Shoppers can explore every angle, customize trims and options, and use AR to see vehicles in their space. Interactive hotspots provide rich content, enhancing engagement. This cutting-edge solution brings the dealership experience to any device, giving manufacturers and retailers a powerful way to showcase vehicles while making the car-buying journey more interactive and intuitive.

• Immersive 3D Visualizations – Pivot enhances car shopping with 3D vehicle models that users can explore from every angle.
• Interactive Hotspots – Provides static and video content within 3D models to offer deeper insights into specific car features.
• Customizable Configurator – Shoppers can personalize their vehicles by selecting trims, options, and accessories for a tailored experience.
• AR Integration – Generates QR codes for users to visualize configured cars in their own environment via AR.
• Enhanced Engagement for Retailers – Brings the showroom experience directly to consumers’ devices, improving engagement for manufacturers and retailers.
• Transparent, Detailed Exploration – Offers a detailed, realistic view of vehicles online, similar to a physical dealership visit.
• Revolutionizing the Car Buying Journey – Combines cutting-edge 3D and AR technologies for a more immersive, intuitive and personalized online car shopping experience.