8 real-world 3D product configurator examples for eCommerce brands

Static product images and videos remain essential to online retail. However, today’s shoppers increasingly want richer, more interactive experiences.

As the move from physical stores to online shopping continues to accelerate, 3D product configurators are redefining how customers explore and personalize products.

These modern tools let shoppers build, tweak and visualize items in real time, resulting in more confident and satisfying purchases.

In this article, we highlight 10 standout 3D product configurator examples, spanning everyday product types to iconic brand experiences.

5 common 3D configurator product type examples

1. Boats & Yachts

Marine brands are increasingly turning to 3D and AR to showcase customization options that are difficult to represent in showrooms.

Take Centurion Boats, for example. With millions of potential combinations – from hull colors and materials to seating layouts and accessories – traditional catalogs or displays could never capture the range of possibilities. Centurion uses London Dynamics’ 3D configurator to present every option virtually. Customers can experiment in real time, view their designs in photorealistic 3D, and even drop the boat into their driveway with AR visualization.

The result? More engaged buyers, higher confidence in purchasing decisions and fewer physical stock requirements for dealers.

(Take a look at the Centurion Boats case study for more information).

2. Gym & Fitness Equipment

Modular gym systems, racks and equipment are perfect candidates for a 3D configurator. Customers – whether fitness clubs or private home gyms – need to see how different components fit into a space and how branding or finishes will look.

Eleiko, a leading fitness equipment brand, partnered with London Dynamics to create an advanced configurator for gym planners. Sales reps can show clients exactly how a modular rig or weightlifting station will look once assembled, adjusting dimensions, accessories and finishes live.

For B2B sales, this level of detail is invaluable. It eliminates uncertainty, reduces the need for costly samples and makes the buying journey seamless.

(Take a look at the Eleiko case study for more information).

3. Automotive

The automotive industry has long led the way in 3D product configurator adoption. Customers expect to be able to customize vehicles online, choosing everything from paint colors to interiors and wheel designs.

London Dynamics worked with AutoTrader Canada, creating a cutting-edge 3D car customization experience. Buyers can rotate vehicles, adjust trims and explore interiors with lifelike accuracy. This increased session times dramatically and kept users engaged far longer than with static photos or PDFs.

For car brands, configurators are not just a marketing tool, they’re a sales driver that builds excitement and accelerates the path to purchase.

(Take a look at the AutoTrader Canada case study for more information).

4. Bikes & Outdoor Gear

From bicycles to skis, outdoor gear enthusiasts love personalization. Configurators allow them to visualize designs, components and accessories before committing.

Colnago, a leading Italian bike manufacturer and Tour de France mainstay, leveraged London Dynamics’ platform to let customers design their own road bikes. Users could adjust graphics, swap out materials, and add accessories – all in real time. The impact was clear: increased conversions, reduced buyer hesitation and more direct-to-consumer engagement.

This approach works for premium outdoor gear because it taps into the emotional side of purchasing – a sense of ownership and creativity.

(Take a look at more Colnago examples on our 3D bike configurator page).

5. Furniture & Homeware

Furniture is one of the most common and effective applications for 3D product configurators. Customers want to see how modular sofas, shelving or desks will look in their homes, and how different fabrics or finishes affect the overall design

London Dynamics has worked with high-end brands such as Crate & Barrel and Al Huzaifa to bring a range of furniture products to life. Instead of stocking every size and color variation in showrooms, brands can showcase them virtually in hyper-realistic 3D and AR, saving space while improving the customer experience.

This is especially powerful in eCommerce, where customers can explore products from home before making a purchase.

(Take a look at the Al Huzaifa case study for more information).

3 popular brand configurator examples

1. IKEA Place

One of the most famous examples, IKEA Place, lets customers use AR to virtually place furniture in their homes. Originally developed by members of the London Dynamics founding team, it helped revolutionize how consumers shop for homeware. By seeing products in context, customers gain confidence in size, fit, and style, which ultimately reduces returns and boosting sales.

2. Nike By You (NikeID)

Nike’s sneaker configurator, Nike By You, allows customers to personalize shoes with colors, materials and even custom text. Available online and in select stores, it makes shopping feel like co-creating.

This approach not only boosts engagement but also strengthens brand loyalty by offering unique, one-of-a-kind products.

3. Fender Mod Shop

Fender’s Mod Shop lets customers design their ideal guitar or bass, customizing body colors, neck profiles, pickups, pickguards and hardware. The user-friendly configurator shows real-time 3D visualizations of each choice, bringing the instrument to life.

This boosts engagement and strengthens loyalty by offering truly unique, one-of-a-kind instruments.

Why these 3D configurator examples matter

Across industries – from yachts to sneakers – 3D configurators are proving to be game changers. They:

• Enhance customer confidence by letting users see exactly what they’re buying.
• Reduce inventory and floor space needs by showcasing endless variations virtually
• Streamline the sales process by bridging the gap between customer imagination and reality.
• Boost conversions and reduce returns by removing uncertainty.

For many brands, the return on investment is clear: configurators don’t just make the shopping experience better, they directly impact the bottom line.

Partner with the right 3D configurator software

Choosing the right 3D product configurator partner is key to delivering immersive, interactive experiences that drive engagement and sales. With the right software, brands can showcase every variation, integrate seamlessly with eCommerce platforms and provide AR-enabled visualization without costly physical samples.

Ready to bring your products to life in 3D? Contact the London Dynamics team today to see how our platform can transform your customer experience.