3D & AR Visualization for the Automotive Industry

Struggling to showcase your cars in a way that truly captures their detail and features? Our 3D car configurator software delivers hyper-realistic, interactive 3D car models that let your customers explore every angle, feature and customization option to enhance engagement and drive sales.

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Empower customers to explore and customize cars with lifelike 3D configurators, all without stepping into a showroom.

Create interactive 3D car configurators that let customers customize colors, features and finishes in real time. Deliver photo-realistic vehicle models that highlight every detail, from interior materials to exterior trims, streamlining the purchasing process while reducing the need for physical inventory.

Close up of an open car door in 3D

Showcase vehicles with hyper-realistic 3D product visualization

  • Present every car in stunning photorealistic detail, from paint finishes to interior stitching.
  • Allow customers to explore cars from every angle with dynamic, 360-degree views and hotspots.
  • Enhance buyer confidence with true-to-life lighting and material textures.
Close up of an open car door in 3D

Empower customers with real-time vehicle customization

  • Let customers personalize colors, trims, wheels and interiors to match their style.
  • Provide instant visual feedback as customizations are applied in real time.
  • Simplify complex decision-making with an intuitive, user-friendly interface.
QR code to see a 3D in augmented reality

Bring vehicles to life with immersive augmented reality experiences

  • Let customers visualize cars in real-world environments through mobile AR.
  • Offer interactive experiences where users can "place" and explore vehicles at home or outside.
  • Bridge the gap between digital and physical showrooms for optimal engagement.
QR code to see a 3D in augmented reality

See our 3D
car configurator software
in action

See how our automotive 3D modeling platform allows customers to explore, customize and visualize cars in a fully interactive and lifelike environment, making online shopping significantly more engaging.

Learn how we helped AutoTrader.ca Media implement 3D car visualization solutions

Our world-leading 3D visualization platform has provided better engagement and consumer confidence for numerous businesses across multiple industries, including the automotive industry. Here's what they have to say:

Read the case study
Benoit Laforce of AutoTrader Canada

AutoTrader Pivot directly aligns with our mission of helping Canadians buy and sell cars, quickly and with confidence, by delivering the automotive retailer showroom to any device, through an immersive and interactive car shopping experience. We are thrilled to bring London Dynamics' leading technology to the car buying experience, and we're excited for what this means for our industry partners.

Benoit Laforce, General Manager of AutoTrader Media.

How 3D modeling and AR visualization can improve automotive customer experience

Consumer research shows that 3D and AR product visualization significantly enhances the customer experience by providing more immersive and personalized shopping options. Below, we highlight key statistics that demonstrate the positive impact of 3D visualization on engagement and customer satisfaction.

Person interacting with 3D visualization of a shoe on a tablet device
60%

...of online shoppers say they’re more likely to buy a product online if it’s presented in 3D or AR.

Person interacting with AR visualization of a bike on a smart phone device
94%

...higher conversion rate for products that have AR content.

Person interacting with 3D visualization of a chair on a tablet device
44%

...more likely to add an item to online shoppers' cart after interacting with it in 3D.

A partnership
for success

At London Dynamics, we see the relationships we build with our clients as creative partnerships, not commercial transactions. We collaborate closely to understand your needs, ensuring our 3D solutions drive shared success and long-term growth.

Speak to our team

Speak to our team
Get in touch with a member of our sales team to discuss your business needs and explore our software capabilities with a live demo. This ensures the process is transparent and expectations are aligned.

Scope & proposal

Scope & proposal
We review your requirements, products and existing assets before coming back to you with a costed proposal and realistic timeframe. Our software offers flexibility within a time-tested framework.

Build & review

Build & review
Once approved, we kick off the project with a meeting for all stakeholders to ensure the scope, deliverables and timeline is clear. This is followed by regular status meetings as we build your assets and outline progress.

Integration & live launch

Integration & live launch
Stringent internal quality assurance and client reviews ensure perfect assets are signed off and ready for use in our CMS. Our team is on hand for technical support and to answer any general queries you may have.

FAQs

Can the configurator handle complex vehicle customizations?

Yes, the configurator functions as a 3D car customizer and supports intricate customizations, including paint options, wheel designs, interior materials and advanced trim packages. It provides real-time updates, ensuring customers see exactly how each change affects the final look of the vehicle.

How does 3D visualization reduce costs for automotive businesses?

By eliminating the need for physical prototypes and extensive photoshoots, 3D visualization cuts marketing and inventory costs. It also reduces returns and accelerates sales by helping customers make informed decisions with accurate, detailed visual representations.

How does augmented reality improve the car buying experience?

AR lets customers place life-sized, 3D models of vehicles in their driveway or garage using their smartphones. This immersive experience helps buyers visualize how a car will look in real life, making the decision process more interactive and engaging.

Can I integrate the 3D configurator into my existing website or platform?

Yes, our 3D configurator is designed for easy integration into existing websites, e-commerce platforms, and CRM systems. It offers flexible API support to ensure a seamless user experience without the need for extensive technical modifications.

Is the software scalable for large automotive catalogs?

Yes, our 3D visualization platform is fully scalable, capable of handling extensive vehicle line-ups, custom models and frequent updates. Whether you're showcasing a few car models or an entire fleet, the software adapts to your growing business needs.

Let's talk.

To find out how we can help your business increase customer engagement, boost brand loyalty and increase conversions, leave your details and we'll get in touch.

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    We’re working at the forefront of digital technology and believe in sharing knowledge within the industry to help elevate and unlock the power of 3D.

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